John and Aubrey with PaneFully Clean of Juneau, AK, had a problem. Despite the thriving company, ecstatic reviews and steady influx of new work, the branding for Panfeully Clean LLC was not in the right spot to best represent John and Aubrey's vision. John reached out to me to help him and his company discover the best branding for PFC, going back and forth until we found what both parties felt was a strong, memorable and versatile branding.
What needed solving in branding explorations?
PaneFully Clean LLC. exists to provide professional, friendly exterior cleaning to the residents of Southeast Alaska and Juneau. Jon and Aubrey needed a logo that reflects that mission, is targeted towards their customer base, stands out from the competition, is memorable, and clearly reflects the mission of PFC.
Process is key
Who is the audience? What is the brand? What is the current data and market context? How do we uncover the most opportunities to guide the creative directions of this branding?
Translating what was discovered in the previous step into real, tangible concepts and compelling visuals,
The beginning of my ideation process always involves thumbnailing roughly 50-100 different directions and variations of branding.
After
Exploring...
And exploring...
After exploring sketches and finding a strong direction, I began the digital sketch up journey, making a multitude of directions based on the refined sketches.
Selecting the best colors for the branding was much quicker than anticipated. John knew they needed colors to both reflect trustworthiness, loyalty, and craftsmanship while also working as glacial colors. The blues represent trustworthiness and make up a majority of the colors in the branding, while being nicely complemented by the warm yellow of the Big Dipper.
After many exciting revisions, we landed on the following logos as the best representations for PaneFully Clean LLC. These logos are now used all over
